What A Rip Off

22 Mar

Planned obsolescence or built-in obsolescence[1] is the process of a product becoming obsolete or non-functional after a certain period or amount of use in a way that is planned or designed by the manufacturer.[1] Planned obsolescence has potential benefits for a producer because the product fails and the consumer is under pressure to purchase again, whether from the same manufacturer (a replacement part or a newer model), or from a competitor which might also rely on planned obsolescence. [1] The purpose of planned obsolescence is to hide the real cost per use from the consumer, and charge a higher price than they would otherwise be willing to pay (or would be unwilling to spend all at once).

I don’t like it.

In university, I seriously considered going into marketing but some practices I could not wrap my head around. I know it’s important to sell products to as many consumers as possible, and I know it’s important to have those consumers come back for more, but purposefully creating products that don’t last the amount of time they’re expected to is far below the moral standards for customer retention.

Take cell phones for example. How many people have had their phone (especially smart phones) for the full three-year plan without having to replace it or get it fixed? Also keeping in mind, most cell phones have a one year warranty, that doesn’t leave much of an advantage for the consumer.

piece of poop.

My father bought an Apple Time Capsule about a year ago and already, it has completely shut down. Not only that, but it has erased all the data it has been storing since it was hooked up. Apparently, this isn’t an isolated case. There have been multiple complaints that the device doesn’t work past 18 months. Why spend hundreds of dollars on a product that is supposed to back up the data on your computer, if it’s almost guaranteed that in a year and a half, the data will be obliterated?

Pretty skeezy, Apple if you ask me.

I’m a dupe to a lot of marketing practices (I will talk about that tomorrow), but I can’t buy into this one.

2 Responses to “What A Rip Off”

  1. Samantha at 2:15 pm #

    Planned Obsolences may be the only concept from BU121 I still remember and it makes me so angry!

  2. Dylan Young at 4:48 pm #

    A proven model of supply and demand hardly sounds like a rip-off to its general consumer. As a corporation we always practice ‘best methods’ of manufacturing a quality product for society to benefit from. This pushes the idea of an ‘intelligent’ consumer to research every product and make a wise choice to what item they purchase. To assume that these models are used as a way to exploit the capitalistic views of the masses is almost shocking. Every consumer is treated with the utmost respect and is held to the expectation that every customer is buying a product because it is shown to be the superior item on the market. By assuming anything else would refer to our population as a lazy example of productivity and only buys items due to the flashy advertisements and popularity. I mean it is only reasonable to assume that U2 endorses Apple because of their quality standards and not because of their paycheck, right?

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