Nielsen: Welcome To The Internet Age

26 Jan

Known for measuring media audiences since the 1950s, Nielsen is finally taking into account Internet TV show viewings as part of their ratings system come August of this year. What took them so long?

If successful in expanding their rating system using this “extended screen service”, Nielsen could potentially change the way that people consume, companies advertise, and essentially, what stays on the air and what is no longer relevant.

Right now, networks don’t have a clear idea of which shows have a huge online following. Programs that have low ratings when watched live could potentially be viewed by thousands if not millions more online (over and over again) causing their ratings to be much higher than anticipated.

This online focus may encourage advertisers to invest in online commercials thus supporting the accessibility of online features of television shows.

Looking forward to seeing this play out.

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